Tourism supply chain management

s:643:"The highly competitive environment of the tourism industry has forced tourism firms to look for ways to enhance their competitive advantage. For example, there has been considerable growth in the implementation of new information technologies and the development of new commercial formats such as e-Tourism. In addition to these technological measures, one of the strategies that tourism firms could adopt to increase their competitiveness is to focus on integral parts of supply chains rather than individual firms which has been effective in the manufacturing and retail industries. Tourism products are often viewed by consumers as a value.";